Lynn Johannson, Advisor, Sustainability and ESG
January 4th, 2024
Advocacy | Feb 28, 2025
Image: Freepik/rawpixel.com
The Canadian tech industry is facing a critical moment in responding to the push back against diversity, equity, and inclusion initiatives otherwise known as 'DEI'. Almost 1000 tech and innovation founders, executives, and investors have signed an open letter titled "Innovation Includes Everyone" in support of DEI, a initiative spearheaded by Laura Gabor (Ecologicca/What in the Tech), Avery Swartz (Camp Tech), Sarah Stockdale (Growclass), Arlene Dickinson (District Ventures Capital), and Amber Mac (AmberMac Media), among many others, to ensure Canada's tech ecosystem remains inclusive by working together to raise awareness, mobilize support, and advocate for stronger DEI commitments in the tech industry. They believe that diversity drives better ideas, stronger businesses, and a more inclusive economy.
There have been concerns raised recently about some of Canada’s largest tech companies quietly scaling back support for marginalized communities such as women, 2SLGBTQIA+ individuals, Black and Indigenous professionals, and newcomers. The open letter calls on the tech community and policymakers to reject efforts that undermine inclusion and to stand firm in support of equity. It emphasizes that Canada’s strength lies in its ability to embrace talent from all walks of life and that businesses should not prioritize profit over people.
Alarm bells are ringing due to a broader global shift towards policies that weaken protections for marginalized groups. The political climate, especially in the U.S. with the new Trump administration, has created uncertainty around corporate DEI initiatives, leading to some Canadian corporations with U.S. operations adjusting their commitments to avoid potential backlash. Corporations are also under economic pressure dealing with budge cuts. Some businesses are deprioritizing DEI programs citing economic survival. There are even social activist movements arguing against DEI initiatives that are causing some companies to reconsider their approach in the face of potential consumer pushback.
However, despite these rollbacks, public sentiment in Canada remains largely in favour of DEI programs. A 2020 Statistics Canada survey found that 92% of Canadians aged 15 and older agreed that ethnic or cultural diversity is a Canadian value. According to Benefits Canada, a 2023 World 50 Group survey revealed that 72% of business leaders increased their organization's investment in DEI over the past year.
A common argument against DEI is the idea of hiring the “best person for the job.” However, finding the best talent is impossible without an inclusive hiring approach. By ensuring diverse candidates are considered, businesses in fact expand their talent pool which leads to higher-performing teams. Multiple studies have found that diverse companies outperform their competitors in revenue, innovation, and employee engagement.
The National Crowdfunding & Fintech Association of Canada (NCFA) has always championed inclusion and the underrepresented, advocating for opportunities that empower individuals and businesses alike. Through awareness-building, collaboration, and action, NCFA remains committed to closing gaps and fostering an equitable innovation ecosystem.
A common argument against DEI is the idea of hiring the “best person for the job.” However, finding the best talent is impossible without an inclusive hiring approach. By ensuring diverse candidates are considered, businesses in fact expand their talent pool which leads to higher-performing teams. Multiple studies have found that diverse companies outperform their competitors in revenue, innovation, and employee engagement.
Canada must remain a leader in inclusive innovation. If DEI efforts are abandoned, the industry risks losing what makes it a thriving, world-class tech hub. The letter urges all Canadians to take action by supporting businesses that uphold these values and holding those that don’t accountable. The petition remains open for signatures. Join now by adding your name to the growing list of supporters at What in the Tech?, and collectively let's ensure innovation truly remains whole!
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Climate Report | Feb 27, 2025
Image: 2024 Canadian Climate Voting Record (Investors for Paris Compliance)
The organization Investors for Paris Compliance recently published their 2024 Canadian Climate Voting Record (14 page PDF report), which tracks how Canadian institutional investors voted on climate-related shareholder proposals. While Canadian investor support for climate resolutions increased to nearly 65% in 2024, there's a global pullback on ESG reporting, making Canada's voting record stand out.
Canadian investors have shown more support for climate resolutions but globally opinions on ESG investing are becoming more divided.
In the U.S., some states and asset managers are pulling back from ESG commitments due to political and regulatory pressure. According to Business Insider, BlackRock has softened its stance on ESG by removing diversity, equity, and inclusion (DEI) language from key documents, in response to growing criticism from certain investors, however they continue to emphasize sustainability.
In Europe, regulators are also adjusting their approach by proposing to ease sustainability reporting rules to reduce burdens on businesses and improve their global competitiveness. Despite this, many European institutional investors remain committed to net-zero goals.
The 2024 Canadian Climate Voting Record analyzed how institutional investors voted on climate-related shareholder proposals such as:
While only 4 climate resolutions were voted on at Canadian companies, Canadian investors voted on many resolutions at U.S. and global firms where they hold shares.
Some Canadian institutional investors are leading the charge, while others remain cautious.
Image: Summary of 2024 Climate Votes (Investors for Paris Compliance)
The top investors in support of climate shareholder proposals:
Many of Canada’s largest financial institutions had weaker records:
With the 2025 AGM season approaching, will Canadian investors push for stronger climate commitments or continue their cautious approach?
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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AI | Feb 26, 2025
Image: AI Energy Score Label (salesforce.com)
Electricity, data centers, and energy infrastructure oh my. That's right. As the demand for artificial intelligence (AI) energy grows with adoption, sustainable and transparent AI coalitions like the AI Energy Score initiative could become a critical standard in measuring the energy efficiency of AI models, empowering individuals, businesses, researchers and policymakers make informed decisions on AI usage.
By 2028, AI data center electricity consumption could consume up to 12% of the total electricity in the United States, a hockey stick increase from 4.4% in 2023. While the U.S. is planning to add 46 gigawatts of new natural gas capacity by 2030 to help meet this demand (equivalent to the entire electricity requirements of Norway), industry and governments globally are recognizing the urgency for energy capacity and making AI more energy efficient.
A coalition of industry leaders including Salesforce, Hugging Face, Canada's Cohere, and Carnegie Mellon University launched the AI Energy Score initiative, to provide a standardized way to measure and compare the energy efficiency of AI models. AI Energy Score evaluates AI models based on their power consumption when making predictions or generating responses called 'inference' (not when training LLMs) and assigning each a star rating of 1-to-5.
A public leaderboard ranks over 166 AI models across categories such as text generation, image generation, summarization, automatic speech recognition, and object detection, so users can compare energy efficiency across different tasks.
Developers can also submit their models for evaluation through a benchmarking portal.
And as you may expect, similar to ENERGY STAR labels for household appliances, AI models that meet high efficiency standards receive recognizable energy-use labels.
The AI Energy Score evaluates models across ten AI tasks and energy use is measured in watt-hours per 1,000 queries to establish a standardized assessment. Each model is then assigned a star rating based on its efficiency. The top 20% most efficient models receive a five-star rating, while the least efficient 20% receives one star. The leaderboard is updated every six months to reflect new advancements and ensure the ranking system remains relevant.
Toronto based startup Cohere, an AI company specializing in large language models for enterprise is the only known Canadian firm participating in the AI Energy Score initiative at this time, signalling Canada’s growing awareness of the need for AI energy efficiency. Note Canada has built a strong reputation in AI research through institutions like Mila in Montreal, the Vector Institute in Toronto, and Amii in Edmonton.
The Canadian government has started recognizing the challenges posed by AI’s energy consumption. The Standards Council of Canada (SCC) recently emphasized the need to balance AI innovation with sustainability and data integrity. In a 2024 policy brief, SCC warned that AI’s growing energy demand could hinder Canada’s climate commitments if left unchecked. In response, the government has proposed a $15 billion incentive package to attract energy-efficient AI data centers to Canada. It has also aligned with international AI governance efforts, such as the Global Partnership on AI (GPAI), seeking to establish sustainability standards for AI development.
Canada is also moving on legislation. The Artificial Intelligence and Data Act (AIDA, part of Bill C-27), focused on regulating AI transparency and accountability. However, Canada has not yet formally joined initiatives like the AI Energy Score or the Coalition for Sustainable AI.
If energy ratings for AI models become widely adopted then all stakeholders will start prioritizing efficiency. In practice this might mean companies would begin selecting AI models based on their energy usage (similar to how businesses evaluate their carbon footprint today when deciding certain policies). During the transitional period of adoption to new ratings, companies building AI products while optimizing for energy efficiency could use that as a competitive advantage.
Investors may also begin favouring AI firms that disclose energy consumption data as part of their support for transparency and sustainable AI, unlocking new funding opportunities.
Governments may introduce regulations requiring AI models to meet minimum efficiency benchmarks to ensure AI innovation and development efforts align with broader climate goals.
Canada must decide whether to help lead in AI energy transparency or risk falling behind. While Cohere’s participation in the AI Energy Score is a positive step, there is currently no national strategy on AI energy ratings. The AI Energy Score represents one of the first major efforts to standardize energy transparency in AI and its adoption would change how businesses, governments, and investors evaluate AI models. It's often said that Canada has the opportunity to lead in sustainable and responsible AI but it will require deeper engagement from policymakers, industry leaders, and research institutions.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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ESG | Feb 14, 2025
Image: Planetary Health Check (1st Edition, Planetary Boundaries)
Planetary Boundaries Science published the inaugural edition of the 2024 Planetary Health Check, (view 96 page PDF report) that delivers a scientific assessment of the current state of mother earth, revealing urgent environmental challenges that are in need of sustainable finance strategies and investments. All of this points to the growing focus of sustainable finance, green fintech, and climate risk mitigation. Canadian policymakers, institutions, and financial technology startups have a key role in supporting the transition towards a sustainable economy.
It's important for financial leaders to recognize the biggest environmental challenges we collectively face today. Below are key statistics derived from the Planet Health Check 2024 report, along with select innovative Canadian fintech and climate tech companies working to solve these problems:
Canada is making it mandatory for businesses and financial institutions to disclose climate-related information. The federal government has introduced new rules based on the Task Force on Climate-related Financial Disclosures (TCFD) guidelines.
Canada has committed substantial funds to climate technology innovation, presenting a major investment opportunity:
The Planetary Health Check 2024 is (another) wake-up call for the financial industry. Canadian fintechs and investors have an opportuity to make a difference by focusing on climate-focused investments, green financial innovations, and sustainable business models. With billions in investment and grant opportunities already available, financial leaders can take advantage of growing climate tech opportunities and help Canada become a global leader in sustainable finance.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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ESG | Feb 13, 2025
Image: Freepik
On February 20, 2025, RBC announced an ESG collaboration with Carbonhound to provide automated carbon management solutions for Canadian companies. This sounds like a great initiative where businesses of all sizes are increasingly under pressure to track and reduce their carbon footprint. Technology is helping small and medium-sized (SMEs) companies in particular who struggle with the complexities of carbon reporting, empowering how they approach sustainability.
Niranjan Vivekanandan, EVP and COO, Commercial Banking at RBC:
"We are excited to work with Carbonhound to offer our clients an accessible solution that is designed to manage and report carbon emissions. Together, we aim to enable Canadian businesses to make and measure progress in their transition to a low-carbon economy."
The Canadian government pledged to reach net-zero greenhouse gas emissions by 2050 backed by the Canadian Net-Zero Emissions Accountability Act, which became law on June 29, 2021. The law requires government to set emission reduction targets and enable plans to achieve them. Canada is currently aiming to reduce emissions by 40-55% below 2005 levels by 2030.
As governments set goals to reduce carbon emissions and investors focus more on sustainability, businesses are feeling the pinch and the need to step up their game in tracking emissions. However, traditional carbon reporting relies on manual data collection, spreadsheets, and external consultants which can be slow, expensive and subject to errors. For many SMEs, keeping track of their carbon footprint is challenging and takes up too much time.
SMEs account for 99.8% of Canadian businesses and were responsible for 41% of the country’s greenhouse gas emissions in 2020. However, according to a KPMG 2023 business survey while 78% of Canadian SMEs have policies to reduce emissions, the majority of them 70% report that they lack the time and resources to implement them effectively. Compliance costs and lack of expertise often prevents smaller firms from activating sustainable efforts. Automating carbon tracking can help companies overcome these barriers towards making real progress.
Sanders Lazier, CEO and Co-founder of Carbonhound:
"Sustainability reporting has become table-stakes for businesses that want to work in global supply chains and attract top-tier talent. We are excited to work with RBC to help enable Canadian businesses to compete more effectively and expand their margins through sustainability data."
The Royal Bank of Canada (RBC), one of Canada’s largest financial institutions, is partnering with Carbonhound a company that makes tracking carbon emissions easier by connecting directly to business data and providing real-time insights into emissions. It also helps businesses create reports that follow major sustainability rules, making it easier to stay compliant and be more transparent.
The partnership brings a set of solutions designed to:
Also worth noting, on February 1, 2025, Carbonhound announced a partnership with Manifest Climate, which uses AI to guide businesses through evolving regulatory landscapes to make climate reporting more accessible and actionable.
Canada’s financial rules are changing to push businesses toward sustainability. With the government and regulators focusing on ESG reporting, companies that don’t adapt could lose funding or face stricter rules.
RBC has been a leader in sustainable finance, first pledging $100 billion by 2025 but after reaching that goal ahead of schedule the bank increased its commitment to $500 billion by 2025, showing continued dedication to help companies adopt more sustainable practices (learn about RBCs climate commitments).
The RBC-Carbonhound partnership helps all Canadian businesses especially SMEs, which often lack the resources for sustainability efforts and carbon reporting. As more businesses use these tools, Canada’s economy will be better prepared to compete in a world that values sustainability.
As Canada pushes toward its net-zero goals, partnerships like RBC and Carbonhound can help companies turn sustainability from a challenge into an opportunity and competitive advantage while staying compliant, attracting investment, and reducing their environmental impact.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Canadian Innovation | Nov 13, 2024
Image: Freepik/www.slon.pics
At Elevate FinTech Stage 2024, BetaKit hosted two conversations that highlight both the challenges and opportunities Canada faces in its financial sector. Together, these sessions reveal an urgent need for Canada to catch up on financial innovation. Here’s a look at what was discussed and some fresh ideas Canada can look to adopt if interested in driving real progress.
Koho CEO Daniel Eberhard and Chief Banking Officer Peter Aceto shared how becoming a licensed bank would help Koho to lower costs, control its financial products, and offer benefits directly to its customers. But the process has been long and complicated with the Office of the Superintendent of Financial Institutions (OSFI) imposing unpredictable timelines and criteria.
To protect their ability to innovate quickly Koho split off into two divisions: one for tech and one for banking. This setup allows them continue building new features while managing the regulatory demands of becoming a bank.
Daniel Eberhard, CEO Koho:
“We’d be really foolish to bet the business on something as unpredictable as the bank license process.”
He stressed that Koho would pivot if the banking license path became too restrictive, doubling down on Koho's commitment to innovation.
Panel Takeaways:
In the second panel, Josh Scott led a conversation on financial inclusion with Eva Wong (Borrowell), Mohammed Sawwaf (Manzil), and Julien Brazeau (Department of Finance). The discussion focused on why many Canadians, especially those in niche communities, remain underserved by the traditional banking system. Wong pointed out that, although most Canadians have a bank account, many are “underbanked”—lacking access to the range of services they need. Sawwaf explained that for Canada’s 2 million Muslim citizens, the absence of halal banking options has excluded a large group from mainstream financial services.
Julien Brazeau commenting on Canada's slow approach to open banking:
“Six years is far too long for anyone to consider fast.”
Panel Takeaways:
Image: Freepik/Canada day
Here are just a few innovative approaches that could propel Canada's financial ecosystem forward.
For open banking to have an impact right from the start in Canada, credit data portability should be possible from the initial launch. This would enable customers to transfer their credit history between institutions smoothly thus minimizing obstacles and simplifying the process of changing service providers.
Such an approach would establish a best practice where fintech companies could provide services to individuals encountering difficulties in accessing credit, such as those with unconventional or limited credit backgrounds (that are underserved by the banks).
When open banking is fully implemented in Canada the government could promote its usage by making it a requirement for government initiatives like business loans and housing support to be compatible with open banking standards. By enforcing this rule, banks and financial technology companies would have to follow banking protocols making it easier for Canadians to access these services no matter which institution they are with. This approach aims to increase collaboration within the industry without relying on voluntary adoption by private entities.
Canada could establish a "Digital Financial Inclusion Fund" similar to initiatives in Singapore and the EU to address the financial needs of marginalized communities by supporting fintech companies in developing specialized products for groups such as rural residents and underserved populations with limited access to traditional banking services. This would be a collaborative effort involving the government of Canada and the private sector and its partners.
Canada could consider implementing a strategy like in Australia with a restricted banking license regime which permits fintech firms to offer services as they grow. This approach would enable startups to connect with customers on and gradually meet full qualifications without sacrificing security or consumer safety.
Influenced by India's Aadhaar and Estonia's e-residency initiatives a government supported digital identification system could enhance Know Your Customer (KYC) procedures within Canada's institutions. With a digital identity Canadian citizens could safely use financial services reducing the time consuming and frequently repetitive account setup processes.
The government management of a digital ID system would streamline access for Canadians living in underprivileged areas and potentially link with open banking to ensure secure data sharing practices. Data privacy may be a concern however.
Canada could create a program to encourage partnerships between banks and fintech companies to focus on financial inclusion projects. Inspired by Brazil where banks and fintechs have teamed up to serve underserved communities, this program would encourage similar collaboration in Canada for initiatives like microloans, financial education, and better digital banking services in remote areas. Rather than mandating these partnerships, the government could offer incentives, such as tax benefits or lighter regulatory requirements to banks and fintechs that meet goals for reaching underbanked populations. This would allow both sectors to work together to create practical solutions that benefit consumers and support Canada’s financial inclusion goals.
Creating a faster, more competitive, and more accessible financial ecosystem requires bold action, a risk-taking mindset (with the benefits in sight) and proactive partnerships between the government, banks, and fintechs.
By embracing innovative approaches and learning from global successes, Canada can move beyond slow timelines and limited access and work towards becoming a leader in financial inclusion.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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